Adam Rice is a VC-in-Residence at XRC Labs. He is a Venture Associate at Loeb Enterprises, a New York-based startup lab and private investor. In his day-to-day role, he analyzes potential seed investments, new business opportunities, and aids in external capital raises for Loeb portfolio companies. Prior to Loeb Enterprises, Adam founded Hank, an e-commerce marketplace for goods and apparel manufactured in the United States. Hank partnered with more than 50 merchants across the US to facilitate online sales and marketing of their goods. Adam graduated from the University of Michigan in 2012, where he studied Economics and Psychology.