Affinity is bringing Stitch Fix-like personalization capabilities to retailers. Affinity’s technology and tools help retailers start a dialogue with their shoppers, deeply understand the needs, style and preferences of each individual, and scale traditionally manual (but high ROI) initiatives – like 1:1 recommendations, personal shopping and styling. With Affinity, retailers can finally bring personal and high-touch experiences into the digital age, unlocking an entirely new business opportunity and revenue stream for e-commerce.

Abigail Holtz, co-founder and CEO
Prior to Affinity, Abby worked as a product manager at Google, developing new and exploratory shopping experiences. During the near-decade, she has worked in e-commerce and fashion tech and has led efforts to solve all types of shopping problems across all parts of the shopping funnel – from fit to personalization to discovery and beyond.

Chad Remesch, co-founder and CTO
Prior to Affinity, Chad co-founded Blue Frog Gaming, a YC backed social gaming startup. Chad has extensive technical and leadership experience in a startup environment. He is a serial entrepreneur and software engineer who has built several profitable business from the ground up.

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