Augmenting the Retail Experience

This coming Wednesday, Pano will be speaking at the the Augmenting the Retail Experience event hosted by Samsung Accelerator.  Pano, whose background includes experience in the gaming industry, will be part of a panel of speakers including a professor of computer science from Columbia University, an innovation manager at Target, and head of insights at Blippar.  They will be sharing their thoughts on how retail might be able to implement augmented reality (AR) to help transform the in-store experience.   Pano’s noted, “There a lot of press about AR and VR [virtual reality], but there’s still a lot of work to be done before consumers consistently use them.” Head to the event on Wednesday evening to find out more.

If you’d like to read up on augmented reality in retail ahead of time, check out these articles from NRFHarvard Business Review,  MIT Technology Review and Forbes.


(Photo source: Augmenting the Retail Experience event)

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