XRC Labs presents a conversation on building a brand with Jeff Madoff of Madoff Productions. Madoff Productions collaborates with ad agencies, public relations firms and directly with clients to produce commercials, corporate branding films, live streaming events, social media and web content. In this podcast, Madoff will push you to understand how brands are built in this omnichannel world. “Make it and they will come” rarely works. Madoff will answer fundamental questions such as what is a brand, how do you go about building a brand, how do you know if you are building a brand successfully, and where do you start, online vs. offline.