Podcast: Scott Lux

Vivien Zepf XRC Podcasts

XRC Labs presents a conversation on emerging omnichannel path to purchase with Scott Lux, VP of Digital & Ecommerce at John Varvatos. Going to the market requires a complete picture of the customer and executing an omnichannel strategy. Omnichannel means more than just a spreadsheet or a mobile app. Scott Lux will discuss how to give a consumer an engaging experience, regardless of how they’re interacting with your brand, in this podcast.

Part 1

Part 2