Adelle McElveen is a technologist, fashion theorist, and style blogger. Her interests and areas of expertise include fashion tech startups — how they can improve the way people understand, relate to, and use fashion in their everyday lives; and bloggers/influencers — both the realities of the labor of fashion blogging and the current and future impact of bloggers on the fashion industry. In New York by way of San Francisco, she spent a combined five years working at Facebook and Google, and was Chief of Staff of a political campaign in Humboldt County, CA. She holds a B.A. in International Studies from the University of Chicago and an M.A. in Fashion Studies from Parsons School of Design. You can find her pretty much anywhere on the Internet as “FashionistaLab”.