ShopShops is a cross-border O2O eCommerce platform, connecting modern U.S. brick-and-mortar retailers with global consumers. Focused on the Chinese market, it allows consumers to browse efficiently and shop by location (NYC, LA, SF, MIA, SEA). Users are able to shop authenticated products, brands, and stores with affordable universal checkout. ShopShops creates a fully immersive virtual and physical shopping experience.
Liyia Wu, a Parsons alumni, is the founder/CEO of Shopshops. After graduating from Sauder’s Business School of University of British Columbia with finance and accounting double majors, she worked in media and advertising in Beijing. In 2005, she fast-tracked Parsons fashion merchandising program to pursue her career in fashion. She worked as head merchandiser for the New York based fashion brand, Twinkle by Wenlan, for three years. In 2008, she founded Beijing’s first U.S designer boutique, introducing brands including Helmut Lang, Tory Burch, Loeffler Randall, Melissa, Koolaburra, Noir, CC Skye, and many others to Chinese consumers. In Fall 2009, Wu launched her contemporary designer label, WO Squared, based in Beijing, China, where she designed the collection, oversaw four retail stores in Beijing and sold to 10 retailers across China, including Galeries Lafayette in Beijing, with peak annual sales of 7million RMB in 2012. In 2015, Wu combined her extensive experience in the U.S. and China in wholesale and retail to pursue her vision for the international app, Shopshops.