Tim Stock, scenarioDNA

Leslie Cohen Mentors

Tim Stock is the co-founder of scenarioDNA, an innovation consultancy that leverages the union of consumer anthropology with data science to advise clients on how culture is working and evolving. He is the co-inventor of a patented methodology of Culture Mapping that analyzes linguistic patterns in structured and unstructured data to uncover trend narratives and forecasts. He works with a broad range of clients such as Disney, Nike, IKEA, The Clorox Company and Russian Standard Vodka to develop creative strategies in tune with culture.