FFORA is a fashion lifestyle brand that incorporates the unmet needs of over 30 million U.S. citizens who have a physical disability. It launches with a line of handbags and accessories for wheelchair users that fuses luxury design, innovation and practicality. The disability community has traditionally been required to choose design or function, never the two together. Designer Lucy Jones is changing that, challenging and breaking down societal barriers with her mission to design for all. She collaborates closely with the disability community to create fashion products, and is uncompromising when it comes to marrying ease of use, functionality and an elevated aesthetic for her customers.
Lucy Jones, Founder and CEO
Lucy founded FFORA (Fashion For All) during her studies at Parsons, after recognizing the needs of the disability community to have access to more functional yet aesthetically-pleasing products. Her universal design work has earned accolades including Parsons Womenswear Designer of the Year, Kering Empowering Imagination 4.0 Award, and Forbes 30 Under 30 – and been in the MAD Museum. It will soon be displayed at the NYC MoMA in the exhibition, “Items: Is fashion modern?”.