Genusee manufactures affordable luxury eyewear from recycled materials in Flint, Michigan. We are disrupting the linear eyewear market by employing a circular economy through the use of both a buy-back program and subscription membership business model. We are committed to prioritizing the use of recycled post-consumer and post-industrial materials over manufacturing new raw materials. Our immediate goal is to alleviate the localized environmental stress created by the excess plastic waste that was a result of the Flint Water Crisis. We are committed to rejuvenating the manufacturing legacy and bring creative capital to Flint. We will set a new industry standard by employing a business model that shifts U.S. production and manufacturing away from linear economies of waste and towards responsible, triple bottom line manufacturing. Genusee defines success by doing good for people and the planet.

Leave a Reply

Your email address will not be published. Required fields are marked *