Kid Things

Kid Things is a machine learning powered, text-based concierge solution for parents of newborns to preschoolers who constantly need to keep up with the changing needs of their children. Parents simply text what they need, from apparel to baby gear, and Kid Things sends over options that fit their budget and brand preferences. Purchases are made over text. Based on a wealth of conversational data, Kid Things curates highly personalized choices for parents, saving them valuable time.

Anica John, Founder and CEO
After several years as a litigator in New York City, Anica founded a legal services company that was successfully acquired. She led the international expansion of Bloom Energy to over $100M, and later co-founded a YC-backed machine learning startup. When she became a mother, Anica developed a passion for products and services that take the domestic burden off women struggling to work and care for growing families – which led her to found Kid Things in 2016. Anica has been a featured expert at global forums including TED, Fortune’s Most Powerful Women, and the Bil Conference, and regularly contributes to NPR’s digital health blog.

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