Balancing human and artificial intelligence for better, smarter, and more efficient retail experiences has become imperative. Smarter solutions, like that of Chatbots, can ultimately change the way we shop. As specified in Intel’s article, the best chatbot solutions are a hybrid of humans and machines.
As specified in Intel’s article, the best chatbot solutions are hybrid, bringing humans and machines together. Our portfolio company, Banter exemplifies this hybrid model through a Chatbot that connects shoppers directly to brands via SMS and other messaging services, answering questions inside and outside stores.
Our Founder and Managing Director, Pano Anthos, says that Banter is unique because “you are getting a handoff to a person, who is getting paid a lot more because they are being engaged when they are really needed.”
Anthos believes people still love to shop in stores and that human assistance is key. But many simple inquiries—“Where is the bathroom?” for instance—can be answered via chat, allowing employees to focus on higher-value tasks.
Read the full article here.