Wondermile is a marketing and discovery platform that drives in-store sales by connecting the products inside of a store with the people nearby looking to purchase. With an innovative retail app for associates to push out new products via text and email, a unique map-based customer experience, and effortless chat-to-buy functionality, Wondermile helps brands turn the thousands of customers browsing and searching for products nearby their stores into sales. Wondermile is bringing a game-changing solution to the multi-trillion dollar physical retail market.

Anna Palmer,  Co-Founder and CEO
Before founding Wondermile, Anna was co-founder and CEO of Fashion Project, where she scaled the company to millions in revenue, led national brand partnerships and raised multiple rounds of venture funding. With the sale of Fashion Project in 2016, Anna took over as SVP of marketing and then COO. Anna also serves as co-founder and Investing Partner of XFactor Ventures, a seed fund for the next wave of billion dollar female founders, where she focuses on retail and consumer goods innovation and marketplace businesses. She holds a J.D from Harvard Law School.

Brian Kalma, Co-Founder
Brian co-founded Wondermile after leading User Experience teams at Zappos and Gilt Groupe. He left to start his first company Snipwits, which sold in 2011. He has served as an advisor to Ministry of Supply and Bow & Drape. Most recently, he was Chief Experience Officer at one of Boston’s fastest-growing companies, Catalant Technologies.


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