XRC Labs Welcomes Startups into Cohort 12 Ecosystem

New York, NY – October 6, 2021XRC Labs, an NYC-based accelerator and venture fund focused on the retail technology and consumer goods sectors, announces it has officially begun the Cohort 12 program, welcoming nine startups into the ecosystem with more likely to join on a rolling basis. The selected startups represent the following XRC Labs 2021 investment themes: the consumerization of healthcare, new retail channels, the future of food, sustainability, and supply chain innovation.

Current Cohort 12 startups include:

  • Borrow Décor: BorrowDécor is a B2C & B2B marketplace that rents high-end event decor (the stylish details), bundles the big stuff with the delivery (like tents, tables, chairs), and provides the option to book vetted day-of help (a crew) with event details in hand ready to set it up.

  • Curie Vision™: Curie helps e-commerce sites looking to scale augmented reality of their entire product catalog in weeks, using machine learning to rapidly generate thousands of 3D objects from simple photos.

  • Fyxx Health: Fyxx Health takes proven ingredients: vitamins, probiotics, fiber, key minerals, and herbs and puts them into great-tasting, low-sugar, and low-carb cookies, candies, and beverages.

  • Puul: Puul is a product research platform where decentralized applications directly engage with an exclusive community of token-verified users.

  • SAVR Media Inc.: SAVR is an online marketplace that connects consumers with warranted, returned, or cosmetically flawed inventory at deep discounts, removing the liquidated merchandise shopping friction for consumers, decreasing losses for merchants, and keeping as much of the inventory out of landfills as possible.

  • SoWell Health: For the 88% of Americans who have symptoms related to metabolic dysfunction (like weight gain, fatigue, irregular periods, and infertility) but are struggling to get a diagnosis and seek holistic management, SoWell Health offers easy at-home blood testing and prescriptive roadmaps, personalized supplement recommendations, and a community of support. 

  • Telebionix: Telebionix allows proactive, predictive, and reliable healthcare access to improve and save lives through its Remosense - the first all-in-one device designed specifically for digital health applications, powered by artificial intelligence.

  • Villie: Villie connects parents in the first pregnancy trimester with their closest kin to strategically engage family with fun and simple prompts that encourage giving.

  • Wear Digital Inc.: WEAR is Asia’s first luxury platform that combines a highly curated marketplace with purpose-built metaverses that allow NFT collectors to purchase and showcase their collections, as well as explore and interact with other like-minded collectors in the community, ushering in a new era of digital ownership. 

By entering the program, these startups receive ~$135K in investment with access to XRC Labs’s world-class partners, including TJX Companies, Inc., Mastercard, The Estée Lauder Companies, and GS1 US. They’re also connected to 330+ mentors from today’s most influential retailers and consultancies and given strategic support in sustainable growth strategies, further fundraising, PR and marketing, and more. 


For those interested in applying to XRC Labs’s Cohort program, please visit xrclabs.com.

About XRC Labs

XRC Labs is a startup accelerator and venture fund dedicated to fostering the next generation of disruptors in the retail technology and consumer goods sectors. The NYC-based company launched in 2015 and since then has invested in nearly 100 startups. XRC Labs has built a world-class ecosystem with corporate sponsors including Mastercard, The Estée Lauder Companies, The TJX Companies and others and 330+ business mentors. For more information on XRC Labs and its portfolio companies, please visit xrclabs.com. To follow, visit @XRCLabs on Instagram, Twitter and LinkedIn.


Media Contact:

Amanda Hodge

XRC Labs Associate Director of Public Relations

Email: [email protected] 

Phone: 214-208-9895


XRC Ventures